Only 51% of households are married-couple households and marketers are missing out on opportunities to advertise to non-traditional families, said Faith Popcorn, founder of marketing consulting firm Brain Reserve, in an interview with The Wall Street Journal. Ms. Popcorn noted that only 10% of families are traditional, Caucasian, soccer-mom families. Many baby boomers, now grandparents, are raising their grandchildren as well. In 2004, Ms. Popcorn predicts the media will push the limits to extre...